The Perfect Homepage for SaaS Companies

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👋 Hey, welcome to a ðŸ”’ subscriber-only edition 🔒 of my weekly newsletter. Each week, I tackle reader questions and share actionable insights on building and growing great products.

Your homepage is the number one customer-facing messaging asset. Almost all your potential clients will visit your website and decide if they continue the ‘buyer journey’ (aka. Free Trial or Book a demo) or stop.

Remember that your homepage should primarily speak to your potential customers (aka. your ICP - ideal customer profile) - and not to your employees, investors, media, or any other stakeholders.

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The goal of your homepage is to convert your visitors to the next stage of your sales journey (mostly free trial or book a demo). This being said, your homepage and messaging should focus on this primary objective.

What this also means is to focus on the key elements that are important - and not to cover all your features, benefits, and in-detail questions your customers could face along the way.

Your website should provide answers to the 6 key questions of your visitors:

  1. What is the product/service they offer?

  2. What problem does it solve for me?

  3. What can I do with the product?

  4. Who is it for? Is this product for me?

  5. What are the main benefits for me?

  6. Can I trust the company?

And in order to get this right, you need to have:

  1. Solid understanding of your ideal customers

  2. A first version of your SaaS messaging

P.S. If you are pre-revenue and don’t have enough data about your ICP and messaging, try to talk to at least 20+ potential customers and based on that draft your version 1 of the ICP and messaging. Once you gather more info (customer support, sales demos, trial data, etc.) you need to adapt both.

2. The 7 sections of the perfect SaaS homepage

Now let’s have a look into the different sections for a powerful SaaS website. We will go from top to bottom and cover each section.

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