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The Perfect Homepage for SaaS Companies
👋 Hey, welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week, I tackle reader questions and share actionable insights on building and growing great products.
Your homepage is the number one customer-facing messaging asset. Almost all your potential clients will visit your website and decide if they continue the ‘buyer journey’ (aka. Free Trial or Book a demo) or stop.
Remember that your homepage should primarily speak to your potential customers (aka. your ICP - ideal customer profile) - and not to your employees, investors, media, or any other stakeholders.
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The goal of your homepage is to convert your visitors to the next stage of your sales journey (mostly free trial or book a demo). This being said, your homepage and messaging should focus on this primary objective.
What this also means is to focus on the key elements that are important - and not to cover all your features, benefits, and in-detail questions your customers could face along the way.
Your website should provide answers to the 6 key questions of your visitors:
What is the product/service they offer?
What problem does it solve for me?
What can I do with the product?
Who is it for? Is this product for me?
What are the main benefits for me?
Can I trust the company?
And in order to get this right, you need to have:
Solid understanding of your ideal customers
A first version of your SaaS messaging
P.S. If you are pre-revenue and don’t have enough data about your ICP and messaging, try to talk to at least 20+ potential customers and based on that draft your version 1 of the ICP and messaging. Once you gather more info (customer support, sales demos, trial data, etc.) you need to adapt both.
2. The 7 sections of the perfect SaaS homepage
Now let’s have a look into the different sections for a powerful SaaS website. We will go from top to bottom and cover each section.
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